Be. Free. Nike.

NYC Nike Event 2


– verb: to exist or live
“Be” such a small word, yet full of  power. It’s not passive. It’s full of action, high power, gut wrenching, live out loud, pulsating, energetic action. It was a word I felt. It was a word I became at the New York City Nike event.
Held at Chelsea Piers, the Nike Event showcased Nike’s newest line, the FREE/FREE XT Footwear in a highly innovative and all encompassing, digitally oriented setting. As you entered, you beheld Nike images emblazoned on the walls. They surrounded us. Women running, jumping, squatting … BEing.    
Their expressions were fiery. They knew their potential. They were one with their bodies. They were….
NYC Nike Event 1


-adjective: unrestrained personally


And so was I. I was alive. I was unrestrained and unchained by my daily obligations as I ran, jumped and pranced about the studio. Surrounded by others, who like me, were wearing the FREE clothing line and FREE XT Footwear, I too was on fire, as I followed the moves outlined by Nike’s app, the Nike Training Club. At that moment, while exercising in my green FREE XT Footwear and Nike activewear, I felt as if I could conquer the world!

NYC Nike Event 3

We jumped, squated and ran. We did sit-ups, and worked the weight balls. It was invigorating!

Ary Nuenez1

Encouraging us was  none other than Rihanna’s fitness trainer, Ary Nuñez. She is a dynamo! Using the Nike Training Club app she made sure we were on the ball! I have to admit, towards the end, I tried to sneak out a few times but she called me on it. She would not let me give up or walk out on my body. She knew my potential and she was going to ensure I reached it and I did!

The workout wear and sneakers allowed me to move without constraint. They flexed when I flexed. Moved when I moved. They didn’t cut or slide off.  They didn’t squeak, that intolerable chalkboard sound, when I ran and stopped. They moved, with me.

The clothing and sneakers worn during the session were created by Nike after witnessing Standford runners running barefoot, some of who are the fastest runners in the United States. Nike noted the differences and created the FREE XT line to simulate the feeling of running barefoot. In 2005, they released their new shoe. It mimiced what runners felt when they ran barefoot. They now have three (3) women’s sneakers that utilize this FREE technology: Nike FREE XT Quick Fit, Nike FREE XT Everyday Fit and Nike FREE TR Fit.

  1. Nike FREE XT Quick Fit:    Out of the three FREE sneakers, the XT Quick Fit has the most cushioning. It is great for those wearers who are transitioning to barefoot FREE Technology. It is versatile and flexible enough for cross training.
  2. Nike FREE XT Everyday:   The XT Everyday sneaker has nice flexibility with some type of cushioning. The Flywire arch wrap in this shoe gives women a nice snug supportive fit. It is good for avid walkers that also take classes at gyms.
  3. Nike FREE TR Fit:   This shoe has the maximum freedom. It feels the closest to walking barefoot.  It has flex grooves on the midsole for barefoot like flexibility and a Phylite mid-sole that adds durability without the weight.

With quivering thighs and aching muscles, I left the class that day. I felt alive, each and every ache told me it was so. I also felt FREE. I no longer worried about how I looked (I hurt too much!), I didn’t care what others thought (My pain didn’t let me see!) but what I did notice was that I was vibrantly, whole-heartedly, wonderfully ALIVE!

I didn’t have to think. I didn’t have to worry. 

I only needed to BE.

I was FREE.

At least for that day…  the rest of the week, I was constrained to the sofa, too tired to move. 😉


Click on the photo above to view images.


Disclosure: I was provided with Nike activewear and sneakers for the review. The pains and aches were solely my own.

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About the Author

Migdalia Rivera, also known as Ms. Latina in social media, is a single Latina mother of a teen, tween and 2 Australian Shepherds. When not blogging, or chasing after her energetic bunch, she connects influential bloggers with brands and PR agencies via her blogger network, Stiletto Media.

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{ 7 comments… add one }

  • Nikki @ Mommy Factor March 7, 2011, 4:26 pm

    I’ve always loved how Nike represents the women image. How awesome you had a chance to do this.
    Nikki @ Mommy Factor recently posted..Tiny Tillia &amp Avon Baby Photo Search Contest

  • KIM March 7, 2011, 4:52 pm

    Yes, it is so hard to stay motivated! Thanks for the app…

  • Shar March 7, 2011, 5:00 pm

    Sometimes it is really hard to just: “Be”
    I loved the pics!

  • Hwopr March 7, 2011, 8:53 pm

    Wow, I felt like I did the workout with you ;)) Keep up the GREATNESS, I’m so PROUD OF U!!! LOVE YOU!!!!

  • Henria O. March 30, 2011, 1:27 am

    These sound like great shoes! I’m becoming more aware of this line and think my next purchase of athletic shoes will be these!

  • Laura June 2, 2011, 12:32 am

    The Nike training club app has helped me spice up my workout routines a bit. I like how I can do it at home and it’s free!
    Laura recently posted..June 1st

  • Sarah July 15, 2011, 5:54 pm

    I love that you explained the difference between the 3 styles…I was confused and couldn’t find the answer to which would be best for me. I know it’s been months since you posted this but I wanted to says thanks for the info.

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