Sometime ago I was given the opportunity to visit the CVS Headquarters. It was a day full of touring and speaking with their executives. I was given a glimpse of where CVS is heading this year and allowed to walk through their mock store. Amazingly, their mock store is larger than my actual store in the city!
I also had the opportunity to see their newest beauty line by Salma Hayek. The line, called Nuance, is a CVS branded line that brings top quality beauty products to consumers at moderate prices. The line was drawn from Salma Hayek’s experience with her grandmother’s homemade products. She used them as a young woman and continued to do so as she aged. Obviously, they are doing wonders because she is 45 and looks Latinalicious!
Below I recorded a video of Salma Hayek’s presentation of the line.
I love how she is an A List actress who hasn’t lost or tried to remove her Spanish accent. When she says “oxygenating” I can hear her accent so clearly and I smile inside (see :52). She succeeded, without losing her cultura / culture. She is amazing and so is Nuance. You can hear her passion in the video when she speaks about it and her grandmother (see 3:00).
I was also able to learn more about the CVS ExtraCare Beauty Club and CVS ExtraCare customer rewards program, which this Latina swears by! I think they’re one of the better programs out there. It’s perfect for novice and/or expert couponers (extreme couponing anyone?). In fact, CVS goes out of it’s way to let you know when coupons from the Sunday paper can be combined with their sales by adding a special notice on their weekly circulars. It’s a great marketing tool that benefits consumers like you and me.
I have to tell you based on this trip, and my passion for all things savings, I’ve decided to do a weekly CVS sales alert. Even better, CVS will be collaborating with Latina On a Mission, by giving YOU, my lovely, Latinalicious readers, advance notice of sales! Can I get a Wepa?!
Till then happy savings!