In April, Latina On a Mission partnered with Telemundo for its first Social Media Day in Miami, Florida. As part of the event, I, along with eight other website owners/social media influencers, sat at a roundtable with Don Browne, the President of Telemundo, the Executive Vice President of Digital Media and Emerging Businesses, Senior Vice President of Communications and Talent Development and various Telemundo Talent. We were also given an inside look at the Telemundo studios, got a behind the scenes look at the making of one of it’s telenovela/soap operas, saw a sneak peek of two of their upcoming novelas, and we also found out how Telemundo is giving back to the community.
The Telemundo roundtable was held at the Telemundo Headquarters. Participants were served an authentic cafecito/cup of coffee with pastries, made just the way my Abuelita/Grandmother used to make them. We mingled with the executives, exchanging pleasantries before getting down to the business at hand … social media.
As someone who is active on the social media circuit, I had a mouth load to say. I offered suggestions and, when needed, criticism. Others did as well. We didn’t mince words. Yet we also listened and learned.
I applaud Telemundo for the steps it’s taking to reach the Latino audience, not just in the United States, but worldwide. Their team understands that our generation, and our children’s generation, want programs that we can relate to, while also being entertaining. We are not cut from the same cloth as our Abuelas. We travel, have families and friends from all over the world, have jobs, hobbies, and passions that we are not afraid to vocalize. We work hard so we can play hard. We live between two worlds. We are not defined by our language but by our cultura/culture. We may or may not speak Spanish but we are Latinos. We are dark skinned and light skinned, with curly, wavy and straight hair. We are multi-cultural, bridging two worlds. We adapt because we have to. but we learn Spanish because we want to. We are the “new” Latinos living in the United States. Telemundo wants to meet us there. They want to match our steps, meeting us where we are most active … online, on social media using platforms like MySpace, Facebook, Twitter, Blogs, Tumblr, Flickr and YouTube.
It was amazing. We had two days of inspiration, laughs and excitement! We also made history. Our session’s hashtag, #TelemundoSocialDay, was a No. 1 trending topic in Miami, due in large part to the bloggers in attendance. Now that’s the power of social media!
See photos below.
NOTE: Don Browne is retiring on June 3. A new Telemundo President will be announced in the coming months.
Disclosure: Telemundo paid for travel costs and provided bloggers with branded promotional items.