Last September, The President’s Council on Fitness, Sports and Nutrition and the First Lady’s Let’s Move! initiative to fight childhood obesity came together to form the “Million PALA Challenge“.
The Million PALA Challenge has set a goal. They want to motivate one million Americans to jumpstart or maintain a healthy lifestyle. Adults are asked to commit 30 minutes a day, at least 5 days a week, for six weeks. Upon completion, they will receive a certificate of recognition signed by President Obama himself! Children, between the ages of 6-17, are asked to complete 60 minutes of activity. It’s open to all ages, backgrounds, and fitness abilities.
Latinas are not immune. In fact, Hispanic adults suffering from obesity and its health repercussions are at a staggering high. Sadly, our bad habits are also trickling down to our children. According to the Centers for Disease Control
- Hispanic adults have the second highest rate of obesity at 27.8% (behind non-Hispanic blacks).
- Hispanic women have a higher rate of obesity than men.
- Obesity in pre-school aged children (2-4 years old) ranks high among Hispanic children at 18.5%.
To help curb this trend, Discovery Familia, a Spanish language network dedicated to the Hispanic Moms and their children, has decided to join forces with the President’s Council on Fitness, Sports and Nutrition. It introduced a new television series called “Bo on the Go“. The series will promote physical activity in a positive and fun way using characters pre-school children can relate to. The series airs from Monday to Friday at 12 pm EST / 2 PM PT.
Discovery Familia will also promote the Million PALA Challenge on their website. In fact, the first 1,000 people to sign up at www.discoveryfamilia.com and complete the Million PALA Challenge will receive a FREE “I took the PALA Challenge” t-shirt!
Will you join Discovery Familia and the Million PALA Challenge?
Disclosure: Discovery Familia has partnered with bloggers, such as me, to spread the word about the Million PALA Challenge. As part of that program, I received compensation.