It was Bumblebee, the Transformer!
The two ladies in the picture were preparing to run. Can you blame them? He WAS standing under a billboard talking about death.
The crowd followed him from one side of Times Square to the other. During that time he stopped traffic, made a few children cry and a bit more ran. Eventually the police made him take off his costume and leave the area. If he wouldn’t have complied he would have been arrested.
Ahhh New York, never a boring day!