Muah, the e.l.f. event

by Migdalia Rivera

Lipsticks, liners, eye-shadows, and a multitude of nail polishes surrounded me. The colors and hues entranced me. Could it be? Was it real? Or had I died and gone to a Chic and Cheap heaven? As I entered the e.l.f. event held at the Affinia Shelburne in New York City I had to pinch myself to make sure it was real! The event showcased the best of e.l.f.! I have to admit I hadn’t realized how much they had to offer. I oohed and ahhed at the display tables featuring all of the e.l.f. products.

I met the dapper Ted Rubin, the man who has shepherded e.l.f. into a new era, as well as some trend-setting bloggers like Katja Presnal, the Hostess of this #Muah event, StyleMom, Nicole D’Alonzo of Socolite, SelfishMom, Deal Seeking Mom, Prime Time Parenting and so many others!

We were pampered and made-up during the event by two make-up artists. I even got to try out some fake eyelashes a la Jennifer Lopez!   Also, the fabulous boots featured in the pictures were worn by the Fashionista StyleMom. I loved them so much I had to take a picture!


That evening I was taught tips on how to accentuate my eyes, with e.l.f.  eye-shadows and eyeliner.  The make-up artist who tended me, also a Latina, explained how specific make-up brushes can affect the outcome of any make-up application.  They were especially needed when mixing colors, as she did with my smoky eyes. I was overjoyed when I was then provided with the same brushes, pictured above, to use at home (could you tell?!). Although I haven’t mastered her technique, the brushes have allowed me to play with my look. I have to say I have gotten better and yes I am tooting my own horn! Toot! Toot! ;)


Update: Since the event, I have learned that e.l.f. has some amazingly affordable make-up that is comparable and cheaper, then some of the pricier brands! One such deal will allow you to purchase Predesigned Kits at 25% off until November 30th (GREAT for Christmas presents!). Click HERE and use code PDKIT25 to take advantage of this deal!

About the Author

Migdalia Rivera, also known as Ms. Latina in social media, is a single Latina mother of a teen, tween and 2 Australian Shepherds. When not blogging, or chasing after her energetic bunch, she connects influential bloggers with brands and PR agencies via her blogger network, Stiletto Media.

{ 6 comments… read them below or add one }

1 Sabrina November 2, 2009 at 12:11 pm

Looks like you had a ball!

Love the photo slide – cool!

2 Lisa November 2, 2009 at 1:42 pm

Love the photos. So jealous I wasn’t able to go. And those peep-toed boots are smoking!! Nichelle aka Stylemom always look great and fashionable..

3 jai November 2, 2009 at 7:19 pm

Elf is one of my fave cheap brands. And their brushes last forever! Looks like you had a blast.

4 Tamara B. November 3, 2009 at 12:45 pm

Wow what a great time you muut of had and I love ELF products. I stock up on them around the holidays for stocking stuffers for my teenage daughter.

5 annalene November 8, 2009 at 5:10 am

i love the elf blotting papers but ive never actually tried any of the makeup. sounds like a fun event though & the slideshow was cute!

6 Doreen November 8, 2009 at 4:41 pm

Oh, you must have had so much fun. I would like to learn how to put on false eyelashes too. I think they would look so hot on me….okay…anyone.

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